the life of a person, who sets her clocks early, 'cause she knows she's always late. black coffee, coloured vinyl. late-riser. bad at joke-telling. and sometimes she can't sleep. sometimes she can't spell either.
I’m not a morning person. When I get to the tram stop in the morning I’m not in a good mood. But when I saw the new Palmers ad for a push-up bra I was pissed! Palmers is a store for underwear and lingerie and is now promoting its latest invention: The Miracle Up bra. The ad displays the upper body of a bone-thin model wearing the bra that pushes her breast almost up under her chin - of course all photoshoped. http://typischich.at/images/uploads_120/b/8/4/1280900/diva_stopper_palmers20120820101233.jpg The slogan they decided to go for is “Sometimes more is more.”
I was clearly not the only person who was detesting it since someone wrote “Push your brain, not your titties” on it.
The idea that a bra was promoted in this way - a third of the poster being simply tits, and a slogan that basically said that your breasts can never be big enough - got hold of me and so I brought the thing up during a coffee break at work. The reaction of some of my male colleagues shocked me, especially because they are in their early twenties, mostly studying at university and considered themselves to be liberal and pro women’s rights. What I got was: “You’re so uptight about this, lighten up a bit.” “What’s your problem, tits are nice to look at.” “Your breasts are big enough, so why are you worrying?” and worst of all “Well I think breasts are supposed to look like that and women should be beautiful at all times.”
Really? Is it my duty as a woman to wear an uncomfortable bra and apply tons of make-up while starving myself for the pleasure of a man (because let’s be honest I’m not wearing uncomfortable clothes for my own sake)? Is that what you’re trying to tell me?
I tried to defend my position by telling them that I think it is wrong to use a woman dressed up as a sex doll and that generally women in commercials are displayed as emotionless zombies without a will of their own. Needless to say that my reasoning was pointless and went unnoticed.
Now what I thought was okay, hey, maybe I’m just working with a bunch of arses! So I posted the whole thing on facebook to see what my friends thought. While females were mostly embracing my opinion, I was disappointed by men again. A close friend asked me what exactly was the worst about this ad for me. I said that I hated it how sexualised this model on the poster looked, that nobody would ever print a men’s twig and berries so openly on a poster and that the idea of “Well, this bra might be uncomfy but hey - you’ll look sexy and that’s the most important thing” was a message that I just can’t get my brains around. He in return posted a picture of football star Renaldo wearing speedo-style knickers » http://photos.posh24.com/p/869061/z/cristiano_ronaldo/cristiano_ronaldo_armani_ad.jpg
His point was that men were treated just the same when it came to ads and that I was therefore overreacting. I looked at this picture (clearly going to have some nightmares because of it) and decided that it proved my point perfectly! At first, he is an international celebrity, a person, someone that we know to have more interests than just sex, while the Palmers model looks like so many other “beauty queens”, perfect and boring. To me she does not seem like a real person but rather a doll. Secondly on the poster his full body can be seen, not just his arse or his package, while Palmers chose to fill a third of the poster with unnatural breasts. Thridly while Ronaldo has a look on his face that says “I’m so cool that I shit bricks” her’s says “please, I need you, love me, fuck me, you are everything I’m living for!”
I’m not making this up, there is a BIG difference between the representation of men and women when it comes to advertisement. And the worst about it is that people seem to think that this photoshoped, unnatural dumb thing they are seeing, is what a body is supposed to look like. No wonder that so many girls develop eating disorders and hate their bodies. And all my male acquaintances have to say about this is “well, I like it that way.” Screw you, you should be ashamed of yourselves!
The next time you look at a underwear ad might as well think about how it upsets lots of women and maybe then you’ll see that being a sex object is not what I want to do with my life.
My favourite song right now. Especially in the morning, you know.
So this is a video I just found. I’m sure they just picked the most stupid people they could find and I’m sure you could do the same in pretty much every country, but I’m almost peeing my pants now because I had to laugh so hard so I decided I’ll put this on tumblr anyway.
This is what the media does to you when you believe everything they tell you.
Whenever you find yourself on the side of the majority, it is time to pause and reflect.
Mark Twain (via shedsumlight)
This pound is my promise that one day, hopefully sooner than later, I will move to London. I’ll keep it in my purse from now on as a daily reminder that no matter what - I’m going to make this happen. And trust me guys, with all the shit that’s going on in my life right now THIS is clearly something I’m looking forward to.
Me: YAY finally, let’s go see The Avengers after waiting for it for 2 years :D
Brain: NO! Here, have some massive headache.